2021
None
UX, UI, Product Design
UX/UI Designer
An app called Tropical Zoo can let you simulate a zoo visit while you're using it. This was created to engage individuals of all ages in an educational and exploratory experience. This was developed in order to boost revenue creation and shorten lines at the food stands, theatres, and ticket counters.
A zoo can be a very exhilarating experience, but not ideal for all age groups. The problem faced was often creating an engaging platform while also educating the audience about the species, while keeping in mind the revenue generation and awareness amongst the people about the different services at the Zoo.
By including features like zoo maps, an online queue system, and a more immersive and engaging platform, we intend to develop a digital solution through a mobile application that assists the users in eradicating all the issues that were identified through our research, which will increase time spent at zoos and help visitors have an enjoyable, educational experience.
UX research; UI design; UX Research; Brand identity
Early research centred on better comprehending the market and doing primary research through questionnaires to ascertain what visitors' experiences are like at zoos and what their pain points are.
Understanding user journey at the zoo
Current pain points during their experience
Focus of the users during their visit
Essentials that are non-negotiate as a customer.
To identify the many aspects and trouble spots when visiting the zoo, a survey was done with 20 participants.
Who do you visit the zoo with?
How have you navigated your way through the zoo?
How do you purchase the tickets for the entry and the shows?
Do you have a mobile application for the zoo you visited?
What is the most interactive zoo experience you have had?
Are you aware you the donation and adoption systems at the zoo?
We conducted a series of in-depth interviews with 5 participants to establish how Tropical Zoo could improve this experience by identifying pain areas, frustrations, requirements, and wishes with present products.
There were no educational information provided at the zoo
Online navigation system like google maps
Not standing more more than 3-5 minutes in a queue
Food facilities that are more quick
Users want to be able to have an all age inclusive activity
Show timing through out the day on the mobile application
Competitive analysis was conducted to identify competitor's strengths and weaknesses to understand the exiting interactive experiences in the existing market.
There were no educational information provided at the zoo
How do users interact with existing products?
What are users current pain points with existing products?
Features for better queuing system would be beneficial
Which features are essential to create an interactive experience?
Te users are unable to navigate through the zoo seamlessly
After conducting user interviews, all the participants responses were synthesised to identity themes, opportunities, and features that Tropical Zoo could focus on and create an interactive informative experience.
We created an affinity map to identify high level themes and group similar insights gained from the user interviews.
Brainstorming ideas based on the interviews and analysis of the survey conducted, to understand the important pain points and features that can be carved out in to ideation phase.
To kick-off the design process, quick sketches helped me get ideas on paper to establish which elements were necessary for each screen. A low fidelity prototype was then created for initial user testing.
The primary user flow is the process of determining all the main functionalities of the app - educational, queue system for food and events and maps.
Created some rough sketches to get the initial thoughts on paper and brainstorm new ideas for specific UI elements and UX flows.
Using the feedback and insights gained from research, analysis and sketching, a how-fidelity prototype was created to begin user testing.
We conducted a usability study to determine where improvements could be made and identify new ideas to satisfy user expectations, needs, and desires.
The user wants to be able to skip the treasure hunt
They wish scan an QR code to read more about the animals
Emphasis on adding the ratings of each food stall to choose from
Give more description about the cards and subscription
Keep the queuing system simple as easy
Add a moment of delight to let the user know they have been rewarded
Tropical Zoo makes the Zoo experience more inclusive, intuitive and fun. The goal was to ensure on creating an interactive, easy to use and insightful application for better customer experince.
Intro screen and onboarding
User can logIn or create an account on the app, to enter the home page.
Helps you pick the animal of your choice and give you the information in detail.
Timing for each show, along with the ability to line yourself in a queue.
User can use this as a map and play the game while walking through the zoo to collect rewards.
This helps you view all the food options at the zoo, helps you make payment through rewards and gives you an update when the food is ready.
This helps you choose from tickets to food options. you can book your tickets according to the number of people, date and time, after payment it will generate a QR code.
The profile has the details of the person, rewards collected by playing the treasure hunt, and important details of purchase.
Integrates all needs into one streamlined experience
Helps reduce the waiting period in long queues
Supports educational and entertainment engagements
Helps you order food online while being able to explore
Gives users more flexibility to explore and learn more
Provides payments through the app
The project was time-based and required me to create a seamless user experience while keeping in mind the client's goals of revenue generation and educating users about donation and animal adoption.
Micro UI elements and prototypes were used to enhance the app's look, but it was crucial to ensure they didn't disrupt the flow.
Testing the app allowed for improvements in UX, but more time would have been helpful for further evaluation.
